8 Ways to Help Small Businesses Beyond National Small Business Week


Last week, we celebrated National Small Business Week to recognize the important role small businesses play in both local economies as well as our national economy. Consumers were encouraged to shop local in support of the small businesses that create two out of every three new jobs in the U.S. each year.

But, supporting small businesses shouldn’t end with National Small Business Week. There are many other ways people can support the small businesses in their community throughout the entire year.

8 Easy Ways Consumers Can Help Grow Small Businesses

1. The obvious: Shop local.

Participate in Small Business Saturday over Black Friday. Choose your local grocer over the large retailers. Take your family out to eat at a locally owned restaurant instead of a large chain. Every little bit helps.

2. Follow small businesses on social media.

Facebook, Twitter, Instagram, all the socials… Follow your favorite small businesses, like and share their content, and comment on their posts.

3. While you’re there, give them a good recommendation.

An estimated 2.7 billion people use Facebook each month, making it incredibly important for companies to have a strong brand presence. Facebook recommendations (formerly Facebook Reviews) help businesses reach more people on Facebook and build trust and reputability.

4. …And don’t forget about Google!

The quality and quantity of Google reviews is one of the most important factors for a business that wants to show up on Google search results. Online reviews give a business online credibility and will receive more clicks – leading to higher search rankings and, as a result, more website traffic.

5. Share your appreciation.

Small business owners make significant personal sacrifices to run their businesses (ConstantContact), including spending less time with their friends and family, taking less vacations, and feeling like they can never truly “get away” from work. Make it a point to thank them for their excellent service, top notch products, and dedication to the community.

6. But also provide helpful feedback.

Small business owners need customer feedback in order to continue improving their businesses. If an experience leaves you disappointed, be sure to share your feedback with the owner so they can make it right for you and future customers.

7. Subscribe to their blogs and newsletters.

Subscribing to blogs and newsletters is one of the best ways to stay in the know about company updates, promotions, events, and other important information.

8. The best way to help small businesses thrive? Tell your friends about them.

92% of consumers trust referrals from people they know (Nielsen). This means that, by far, the number one way to support small businesses is by referring new customers.

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