true-fans

20 True Fans

There’s a popular essay by Kevin Kelly titled “1,000 True Fans.” It is been the basis of countless studies, papers, and books. The core concept is if you are a musician, artist, craftsman, etc you do not need millions of … Read More

salespeople

Leadership Lessons Learned: Take Meetings with Salespeople

Everyone loves to be sold to right? Okay, not so much. Chances are you’re bombarded with people trying to sell you something. If you’re like me, you probably have gotten pretty good at ignoring most of them. But one of … Read More

cost-per-meeting

Cost Per Meeting is a Much Better Metric Than Cost Per Lead

Pretty much every B2B company tracks their cost per lead. It is a vital metric for them. And while I’m not saying it isn’t important—I am arguing cost per meeting is much better. Cost Per Lead is Too Subjective What … Read More