influencer-marketing

What is the Difference Between Influencer Marketing and Advocate Marketing?

Influencer marketing and advocate marketing… Tomayto, tomahto? Not exactly. Influencer marketing is when a company leverages a thought leader such as a blogger or consultant to promote their brand. B2B marketers often utilize “micro-influencers,” or influencers within a specific industry … Read More

marketing-tools

9 Marketing Solutions to Consider In the New Year Based on B2B Marketing Trends

As we’re wrapping up 2017, here are a few marketing solutions to consider looking at in order to help you execute on some of the biggest B2B marketing trends. Artificial intelligence (AI) tools will continue to help marketers put data … Read More