content-marketing

3 Types of Content That Actually Make Prospects Buy

Nothing trips my marketing trigger quite like a finely crafted infographic. The best infographics take powerful data and present it in a simple, visual way that tells a story as you scroll down the page… Definitely worthy of a tweet … Read More

content-marketing

How Content Marketing Can Benefit from an Advocacy Marketing Program

Content marketing is at the heart of almost every B2B marketing department. According to B2B Content Marketing: 2018 Benchmarks, Budgets, and Trends – North America, 91 percent of respondents say they use content marketing. And out of the 9 percent … Read More

advocate-marketing

5 Signs You Could Benefit from an Advocate Marketing Program | Infographic

Advocate marketing is not the new kid on the block. Most companies do some sort of advocate marketing, even if that’s not what they call it. For years, B2B marketers have been approaching their best customers asking for referrals, case … Read More

customer-advocacy

What is Customer Advocacy? …And Why You Should Care

The voice of B2B customers has never been so prominent. Between social media, online forums, and review sites, there are so many avenues for customers to speak out about brands. This is why it is more important than ever to … Read More