Free Marketing Tools for SMBs


Are you a startup or SMB looking for free marketing tools? You’ve come to the right place.

We’ve compiled a list of some of the best free marketing tools available to marketers on a budget. From social media to SEO and beyond, we hope you find at least a few new tools to add to your arsenal.

Free Social Media Scheduling Tools


HootSuite – Do more with social media, in less Time

  • 1 users
  • 3 social profiles
  • Basic analytics
  • 30 scheduled messages
  • Available networks: Twitter, Facebook, LinkedIn, Google+, Instagram, YouTube, blogs

Buffer – Save time managing your social media

  • 1 user
  • 3 profiles
  • 10 scheduled messages per profile
  • Available networks: Twitter, Facebook, LinkedIn, Google+, Instagram

Free Design & Photo Editing Tools


Canva – Simply great design for you and your team

  • Up to 10 team members
  • 1GB storage
  • Over 8,000 templates

Piktochart – Create infographics, presentations and flyers

  • Easy-to-use editor
  • Access to over 4,000 free icons and images
  • Download and shareFree Photo Editors

GIMP – GNU image manipulation program

  • Downloadable software
  • Cross-platform image editing
  • Offers most of the features of Adobe Photoshop

Pixlr – Online photo editor

  • Accessible by Internet browser
  • Offers most of the features of Adobe Photoshop

Free Stock Photos


Freepik – Graphic resources for everyone

  • 492,100 free resources
  • 202,500 stock photos

Startup Stock Photos – Free tech stock photos

  • Free photos…simple as that
  • Perfect if you work in the technology sector

Unsplash – Beautiful, free photos.

  • 300,000+ free high-resolution photos
  • 50,000+ photographers

Death to Stock Photos – Unique images for non-stock creatives

  • Free images sent to your email every month

Free Website & SEO Tools


Google Analytics

  • Measure website, app, digital, and offline data to gain customer insights

Google Search Console

  • Monitor and maintain your website’s presence in Google search results

Google Keyword Planner

  • Keyword research tool that helps marketers find the right keywords to target
  • Find similar search results, average monthly search volume, and competitive data

Bing Webmaster Tools

  • Monitor and maintain your website’s presence in Bing search results


  • Understand and track market share
  • View competitors’ website traffic and digital presence


Free Organization Tools For Marketers


VIP Crowd – Vendor management

  • Manage existing and potential vendors in one, central location
  • Keep track of contact information, notes, contracts, reviews, and more
  • Discover new vendors and earn rewards for learning about new products and services

AirTable – Spreadsheet meets database

  • Looks like a spreadsheet but gives you the power of a database to organize anything
  • Includes templates for content calendars, project trackers, marketing campaign trackers, and more

Evernote – Note taking app

  • App designed for note taking, organizing, tasks lists, and archiving
  • Accessible across all devices

Free Tools for Content Curation


Sniply – Add a call to action on every link you share

  • Add a call-to-action to any page on the web, allowing you to lead followers to your website from any link you share on social media
  • Up to 1,000 clicks per month for free

BuzzSumo – Analyze what content performs best

  • Discover what content performs best for any topic or competitor
  • Find relevant influencers

Feedly – Read more, know more.

  • News aggregator that allows users to organize, customize and share with others


What free tools does your marketing team use? Let us know by commenting below, and we’ll add them to our list!

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